Coldplay’s Magic “Ink” and a head full of Dreams.

How did Coldplay grow the idea to create the #1 Billboard Hottest Record of the 2014 year? Chris Martin asks Coldplay band members, “Is there any way you would start the song?” Chris Martin, lead singer of Coldplay, asked this question every opportunity he had and served as a catalyst for his band’s own inspiration.  For years, nothing […]

Coldplay transmutes an idea into reality!

Objective: The purpose of this post is to provide you with one example where a world famous rock band took their desire to identify an idea and “transmute it into reality”. Overview: You will see how Coldplay, a British alternative rock band harnessed their desire to bring forth a single idea to achieve an end result. As they […]